We’re donating to projects that fight climate change
In alignment with our goal to achieve net-zero carbon emissions by 2050, we’ve put a stop to buying “more stuff”, redirecting our focus to better support nature. So, when you next receive a gift from us, you can feel good knowing you’re doing good.
After discovering that the branded merchandise we give away produces 6.5 million car-driven miles worth of carbon emissions every year, we introduced a policy to put a stop to it. Instead, we will reallocate funds toward projects that help fight climate change – donating on our guests’, trade partners and team members behalf instead of giving away “more stuff”. By doing this, we’ll be removing additional carbon emissions from the atmosphere, further supporting the planet to naturally soak up carbon and keep warming below 1.5° C by mid-century.
Discover how below
Our Collective Impact by December 2024
By removing the branded merchandise that we would give away, we're preventing the equivalent carbon emissions of 6.5 million car-driven miles from entering the atmosphere.
In addition to prevention, the investment of donations in nature-based solutions will remove a further 1.5 million car-driven miles in carbon emissions from the atmosphere.